GTM Unblocked: A Hands-On AI Automation Workshop

Join us on September 9 at the AWS Builders Loft in San Francisco for GTM Unblocked: Put AI to Work on Your GTM, a hands-on working session for founders, marketers, account managers, and agency operators who want to automate the GTM work eating up their day.

AI was supposed to change how we work.

But for many GTM teams, it has simply added another tab.

You’re still moving context between Gmail, Slack, your CRM, spreadsheets, project tools, and AI assistants. You’re still copying notes, chasing follow-ups, updating records, summarizing meetings, preparing outreach, and connecting workflows by hand.

Your tools got smarter.

But you’re still the integration layer.

We built Papr Work to change that.

Papr Work turns repeatable GTM workflows into AI-powered apps that connect to the tools you already use, remember relevant business context, and run the work across them.

If you’ve used ChatGPT or Claude, the interaction feels familiar. The difference is what happens next.

Instead of ending with an answer you still need to act on, Papr Work turns the workflow into an app.

You describe what you want done. Papr Work helps create the app. Then the app connects to your tools, uses the context it needs, and executes the workflow.

That means AI moves from helping you do the work to running more of the work itself.

From AI Assistant to GTM Operating System

Consider something as simple as preparing for a customer meeting.

Today, you might:

• Search your CRM for account history

• Dig through email for the latest conversation

• Check Slack for internal context

• Research recent company news

• Pull everything into an AI assistant

• Ask it to summarize the account

• Take notes during the meeting

• Update the CRM afterward

• Draft and send follow-up

AI might help with several of those steps.

You’re still responsible for connecting them.

With Papr Work, those steps become a workflow.

An app can pull together the relevant context, prepare the briefing, retain what happened in the meeting, update the right systems, and help drive the next action.

And because Papr Work maintains persistent business context, your apps don’t need you to explain your company, customers, terminology, and previous work every time they run.

Your apps start with context instead of starting from zero.

That’s the idea behind GTM Unblocked.

What Work Should Stop Requiring You?

This isn’t a session about prompt tricks or another tour of AI tools.

It’s a practical workshop focused on a more useful question:

What work should stop requiring you?

We’ll begin with a short look at why AI hasn’t solved the GTM coordination problem yet, and what changes when AI moves beyond chat and into persistent applications that connect your tools and run workflows.

Then we’ll build.

During the session, you’ll use Papr Work to create a real GTM automation based on a workflow from your own day.

You might automate:

• Turning meeting notes into CRM updates and follow-ups

• Researching an account before a sales call

• Pulling customer context together before replying

• Moving information between Slack, email, and your CRM

• Creating recurring reports or account summaries

• Managing prospect research and outreach preparation

• Handling repetitive work that takes 15 annoying minutes every time

You don’t need to write code.

You can start with a community-built app, customize an existing app through conversation, or describe the workflow you want and build something specific to how you work.

The goal isn’t to build the most sophisticated AI agent in the room.

The goal is simpler:

Leave with one piece of work you no longer have to do manually.

You’ll also leave with:

• A working GTM automation built during the session

• Early access to Papr Work

• A better understanding of how persistent context changes what AI apps can do

• Direct input into what we build next

Papr Work is also designed to reduce another growing problem: software sprawl.

Instead of buying another narrow SaaS product for every GTM job, you can build and customize apps around the workflows your business already has. Those apps can work across your existing systems while sharing the business context they need.

Fewer disconnected tools.

Less context switching.

Less repetitive work.

More of your time spent on the work that needs you.

Bring a laptop and one workflow you’re tired of doing by hand.

We’ll provide the rest, including light bites, drinks, and good conversation.

GTM Unblocked
September 9
AWS Builders Loft
San Francisco

If AI still feels like another tool you have to manage, join us.